At its very core, Black Buddha stands for a social consciousness and proactive orientation towards the recycling, reuse and rejuvenation of the world's precious resources. But it presents that statement in a consumer-friendly, "tongue-in-cheek" manner that will appeal to consumers and the retail trade in a way that no other brand has ever been able to achieve. To develop a unique equity and be successful, the Black Buddha brand must stand for something and it must do so consistently. In other words, every product marketed needs to be grounded in recycling equity. This insures that we maintain our unique point of competitive differentiation and that every dollar we spend on brand communications builds and reinforces the same, consistent message. While our competitive point of differentiation is the use of recycled materials in our products, our focus is on pragmatic, contemporary and stylish products that everyone can use, not on being environmentalists. Our objective is to insure that every product is manufactured with at least 10% of its raw materials being derived from recycled materials. While the cost of recycled materials is somewhat higher than straight cotton costs (generally 10%), by combining a 30% recycled fiber with 70% cotton fiber, that increase will yield a 3% higher overall production cost, which is acceptable within our cost/pricing parameters. We are in the process of establishing the Econology Institute ("EI"), an institute devoted to promoting the responsible use of the environment, to supporting innovative, environmentally friendly technologies and businesses. One of the initial developments of EI is expected to by Eco-Grade™, a proprietary graphic grading system that identifies the level, in percentage terms, of recycled raw material found in a particular product.